E-Marketing: Marketing 04.03 Steve Shipside

ISBN: 9781841121994

Published: April 3rd 2002

Paperback

116 pages


Description

E-Marketing: Marketing 04.03  by  Steve Shipside

E-Marketing: Marketing 04.03 by Steve Shipside
April 3rd 2002 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 116 pages | ISBN: 9781841121994 | 10.58 Mb

Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the worlds mostMoreFast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the worlds most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books.

These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the worlds smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.



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