Marketing Information and Research Matthew Housden

ISBN: 9780750689649

Published: September 25th 2008

Paperback

215 pages


Description

Marketing Information and Research  by  Matthew Housden

Marketing Information and Research by Matthew Housden
September 25th 2008 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 215 pages | ISBN: 9780750689649 | 8.49 Mb

The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.Now in full colour and a new student friendlyMoreThe only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.Now in full colour and a new student friendly format, key information is easy to locate on each page.

Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.



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