Description
10 Ways to Screw Up an Ad Campaign: A Guide to Planning and Creating Advertising That Works by Barry H. CohenAugust 10th 2006 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 262 pages | ISBN: 9781598690828 | 7.20 Mb
Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they cant be outspent.