10 Ways to Screw Up an Ad Campaign: A Guide to Planning and Creating Advertising That Works Barry H. Cohen

ISBN: 9781598690828

Published: August 10th 2006

Paperback

262 pages


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10 Ways to Screw Up an Ad Campaign: A Guide to Planning and Creating Advertising That Works  by  Barry H. Cohen

10 Ways to Screw Up an Ad Campaign: A Guide to Planning and Creating Advertising That Works by Barry H. Cohen
August 10th 2006 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 262 pages | ISBN: 9781598690828 | 7.20 Mb

Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they cant be outspent.



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